The Interconnected Relationship Of Cell Phones, Videos and Website Building

The development of technology has found its way into business, due to which a website for companies is one of the factors which guarantees the success of the same. There has been an increase in the need for videos in marketing as they are one of the factors which lead to more conversions.

We live in a world where cell phones and humans have become inseparable. We use cell phones for a plethora of purposes- to communicate to other people, to buy something from the internet, to do financial transactions etc. Out of all the different uses, cell phones also serve as a medium for watching videos. It is handy for people. Over the years, cell phones, marketing and promotional videos have become interconnected. With videos being a powerful mode to convey something and a lot of videos being viewed on cell phones, there is a need for companies to create videos such that it is compatible and can be viewed on cell phones too.

With an increase in the consumption of mobile phones, video makers should take steps which revolve around the following components:

1. Call to Action (CTA) : Call to action is a component of a video which motivates a consumer to make a decision. It could be making use of the product/ service being offered etc. In marketing, CTAs might refer to a button on the emails or links in the video description which might direct the user to the website of the company. If viewed on a laptop, it might look big enough if so. But if it is viewed on a phone, there are chances of that being small as it is being viewed on a phone. It is very important because if it s not done, there are high chances of losing out potential customers.

2. Adaptive Streaming: Once a video is created, it is very important for that video being able to be viewed on the phone too. There are a lot of people who view videos on desktops, but at the same time there are people who view your videos on cell phones/ tablets too. To cater to their needs short videos can be converted into MP4 format, particularly for videos which have a time limit of 4 minutes or more.

For long videos, it is suggested to opt for live streaming. This facility is such that a video responds to the band width capacity of a device and adjusts its speed accordingly. This is how Netflix works, as it uses something called Adaptive Streaming. A video viewed in HD clarity in a cell phone will continue to be viewed in HD if viewed on a laptop and the clarity will not differ.

3. Suitable Web Design: The website of a company is something which is viewed not only in laptops, but in cell phones too. The increase in the consumption of cell phones has resulted in companies creating the website such that it is compatible in cell phones/ tablets etc. If the website is responsive, it will be consistent, regardless of the device being used to view the same. This is why if you view certain websites on your cell phones you have option to view it in cell phone mode or simply view it in desktop mode.

We at Radiance Vision consist of a team of talented people who will help you get your required website. We offer tailor made services to our clients based on their needs, wants, requirements, budget etc and based on these factors we ensure the delivery of superior quality products and services to our clients.