7 Points To Remember For Mobile Video Optimization

We live in a rapidly evolving world which has a lot of people who are into cell phones, particularly smart phones. Smart phones has made our lives easier by performing a lot of functions, like ordering food, clicking pictures, performing bank transactions etc. Mobile phones go hand in hand with marketing. With a lot of people opting for marketing activities to be done online, it has lead to the creation of websites for companies.

The increase in the number of cell phone users has resulted in a lot of companies creating websites which can be suitable for cell phones. With videos becoming a mode of promotion, there is a need for videos to be optimized such that they can be compatible in cell phones too. Here are some tips regarding mobile video ad optimization:

1. Identify the platform: Every platform has a different “rules” or formats to be adjusted to. It can differ in various scenarios, such as time limit, format, quality etc. Whatever format it is, it has to be made accordingly. By paying attention to the preferences of the people, you can decide which platform to focus on.

2. Optimize : After deciding which platform to focus on, it is necessary to find out what your customers are expecting from you along with when they will watch videos. It could be when they are travelling or when they are in their leisure time. It is pointless to create and upload videos when nobody is in a position to watch it. Therefore it is necessary to upload videos at the right moment.

3. Mute: In mobile ad videos, mute is considered to be the default sound. Therefore it is necessary to remember that when such videos are to be created to allow the user to decide the sound level.

4. Vertical hold: Most of the people tend to view the videos in vertical mode. With a lot of platforms having a look at this reaction, it is necessary to adapt to the same. Even if the videos are made horizontally, some apps have the provision for it to be viewed vertically. Snapchat, for example, has this facility called Snap Publisher which allows people to convert horizontal videos into one.

5. Length: Length of the video is an important factor for creating ad videos for mobile phones. In today’s smart phone era, there are a lot of apps which are being used in these phones. It is such that people can switch from app to app in seconds. Therefore, the attention span in such cases tends to be very short. If videos are too long, people don’t tend to watch them. The standard limit to which people’s attention lasts for such videos is 30 seconds. Even if the video is 30 seconds, it has to be attractive and convincing enough for the viewer to watch it till the end.

6. Make multi-screen: When a video is created, it has to be created such that it is compatible in various devices. If you want your videos to be visible in multiple platforms, you have to ensure that it is suitable to work in multiple platforms, be it cell phones or tablets or desktop computers.

7. Be interactive: Once the video is ready to be uploaded, you have to think if the people will like the video. If yes, how can you continue to keep them occupied through the same. If no, what can be done to rectify. Sometimes the purpose of creating such video ads is to direct the people to the website of the company. Even a small CTA like “Download” or “Visit the website” etc can be added. If the customers have to be engaged, there should be some way to keep them occupied. The more time you keep them occupied, the higher are your chances for maximising your return on investment.

We at Radiance Vision consist of a team filled with experts who cater to the needs and wants of the clients in an effective and efficient manner keeping in mind the latest trends in technology and marketing.